If you have a Samsung Smart TV and you live in the U.S., Instagram now has a place on your screen. The rollout is now live from June 22, 2026.
You no longer need a Fire TV or Google TV device just to get Instagram on the living-room TV.
With Samsung added, Instagram for TV now reaches the majority of connected TV devices in the U.S.
Which Samsung TVs get Instagram?
The rollout covers TVs in the U.S. from the 2020 model year and newer. So check if your model is from:
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
- 2026
How to install the Instagram TV app
Follow Samsung’s normal app flow:
- From the Home screen.
- Go to Apps and use Search for Instagram.
- Pick the app and hit Install.
Note: A Samsung Account is required for streaming apps and other network-based smart features.
What Instagram on TV actually lets you watch
The main product is still Reels. Your TV app will put short videos from creators onto its bigger screen. There are also channels built around interests such as sports, music, travel, and trending moments.
Instagram also keeps a continuous stream of Reels playing with full sound. This makes the whole thing feel less like random phone scrolling and more like a couch-friendly feed.
The TV version also supports multiple accounts. Instagram’s app listing and Fire TV rollout both point to support for up to five accounts, which is useful in a shared room where different people want different recommendations. The app also includes on-screen comments and reactions, and Fire TV support adds search, profile browsing, and the ability to like Reels.
Samsung owners also get the newer TV push that Instagram announced this week. That includes Stories on the big screen, which moves the app beyond a pure Reels product, and channels organized around your interests to make shared viewing easier.
What is new, and what is still missing
The new features are real, but some of them are still in test mode. Stories on TV are part of the new push. Horizontal video is also still being tested.
The Meta-owned app is exploring longer-form creator videos. They also want episodic series and live on TV. These are future formats, not the main thing most Samsung TV owners will rely on tonight.
That distinction matters. If you read the headline and expect TV Instagram to suddenly become a full streaming service, it is not there yet. The living-room product is still centered on watching, discovering, and sharing with the people beside you. It is not being sold as a full creator workspace or a full replacement for the phone app.