Hulu unable to load ads – Here’s a fix

Have you been getting the error message – Sorry, we’re unable to load a message from our sponsors – whenever you are streaming videos on Hulu?

The Hulu ads not loading error is common and annoying. It can prevent you from enjoying the show you are currently watching.

The business model for Hulu for free subscribers is ad-based. That means ads are an essential part of their service.

If you are unable to load ads when watching videos, this will prevent you from streaming on Several reasons can explain why you are receiving this message.

Why Hulu can’t load ads

First, you are using an ad blocker. An ad blocker is a software program that prevents advertisements or commercials from appearing on a website page.

The software can be a browser extension or an app. It gives you the content you are looking for on a website while removing the flashing and blinking ads.

Ad blockers have their advantages. They help you save data and load web pages faster. But they can make essential content and features on a webpage disappear.

In this case, an ad blocker for can make it inconvenient to stream videos.

Second, you might have a problem with your internet connection. In most cases, ads sometimes stop loading on if your internet connection is slow.

Third, you may have an add-on or extension on your browser that is preventing ads from loading on Hulu.

The problem can be annoying even when you are not using an ad blocker. These are the possible solutions for the error.

Solutions to the Hulu ads won’t load issue

  1. Reload your stream
  2. Disable AdBlock
  3. Restart your router
  4. Disable other extensions
  5. Disable antivirus
  6. Check your network settings
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Method #1: Reload your stream

Sometimes when streaming a video, it will buffer and pause for about ten seconds. Because of this inconsistency, ads on will not load.

When you click on play, you are sending a request to the servers to process your video. The servers will continue processing your request even if you have slow internet, stopped the streaming, or canceled the request.

The servers will process the videos and the ads that are to display on your screen. If this does not happen for the first time and you are unable to load ads or watch a video, refresh or reload the page.

By doing so, you will be sending a fresh request to the servers. You will force the servers to execute the second request in parallel with your first request.

By reloading your stream, your web browser will call on the servers for a second copy of the webpage and its constituents (video, JS, text, images, ads, CSS, etc.).

That means you will be able to load ads and continue streaming videos.

Also Read: Hulu automatically logs me out! working solution

Method #2: Disable AdBlock

If you have installed AdBlock on your browser, you should disable it to fix the Hulu ads freeze error.

AdBlock works by filtering content and blocking ads on major browsers including Google Chrome, Firefox, Apple Safari, Opera, and Internet Explorer. When you install the program, it will prevent the display of advertisements on a webpage.

You can disable the program both for your computer or your preferred browser. To do this, follow the steps below.

  • Open the extension page of your browser.
  • For Firefox, open Menu and click on Add-ons
  • For Chrome, open the Menu, click on More Tools, and select Extensions
  • On Internet Explorer, click on Extensions
  • For Safari, click on Safari then Preferences and select the Extensions tab
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After getting to Extensions on your browser, locate AdBlock or any ad blocking software to disable it.

Each browser has a different way of disabling AdBlock. You will have to “Uncheck” any checkbox or click a button to disable the software.

You should then close the browser to confirm and apply changes. Play the video again on to see the changes.

If you don’t have adblock, but Hulu still displays this error, watch the video below:

Method #3: Restart your router

If you have slow internet, you will not stream videos on Also, ads will not load on the webpage. The best solution for fixing this commercials freezing problem is to restart your router.

Restarting a router should fix the “Hulu unable to load ads”. When streaming content, a router can slow down or run out of memory. The system will stop and you will experience slow internet.

To fix the problem, unplug the router’s power supply, wait for ten seconds, and plug it back in again. Although rebooting will not increase the speed of your internet, it will improve it in a way.

Method #4: Disable other extensions

Your browser may have other extensions or add-ons that are blocking ads from being displayed when streaming videos on

You need to disable those extensions to fix the problem and continue watching content uninterrupted.

Follow the steps below.

  • For Internet Explorer, open the Tools menu and click on Manage add-ons.
  • When using the Chrome browser, open the menu and select Extensions.
  • For Firefox, open the Tools menu and select Add-ons.
  • For Safari, open the Help menu and click on Installed Plugins.
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You should then disable the extensions by following the instructions on your browser. After disabling the extensions, you should not be seeing the black screen after ads on

Method #5: Disable antivirus

If Hulu keeps freezing during commercials, it is possible your antivirus software is blocking the ad from being displayed.

The purpose of antivirus software is to protect your computer from malware and hacks which come in different forms including in ads.

Today, hackers are buying up ad space on popular websites and load them with malicious content. They do this to harm your computer or steal data.

If your antivirus program detects that an ad on has malicious content, it will block it from being displayed.

To fix this problem and unblock ads, you should disable your antivirus program.

Method #6: Check your network settings

If you have an internet problem, several troubleshooting steps can help you determine the source of the problem.

Several things can explain why your internet service is slow. To fix this problem, you need to check your network settings.

With poor internet access, you will see ads keep freezing whenever you are streaming videos on

Hopefully, this guide has helped you fix the “Hulu unable to load ads” error. If not, consider using a different browser. The solutions above may not work if there is a technical error with

As such, contact their support team for guidance or troubleshooting your streaming device.

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