Amazon’s Prime Video is about to add a new short-form video feed called Clips. The new feature will give you a new way to scroll through short moments from movies and shows. This will help you in deciding what to watch.
The Prime Video Clips component is built for mobile first. It works more like a vertical TikTok feed than a normal streaming homepage.
Here is what you ought to know about this impending feature:
About Prime Video Clips
The new feature gives you short vertical videos from titles available through Prime Video.
Instead of just seeing a poster, title, trailer, or recommendation row, you will now be able to tap into a full-screen feed. Once here, you can keep swiping through quick scenes.
Amazon Prime Video Clips first appeared last year with NBA highlights. The video style is now expanding to include movies and series across Prime Video.
What you can do inside Clips
The feed is not just for watching random short videos. Each clip is connected to a full title or viewing action inside Prime Video.
Inside Amazon Clips, you will be able to:
- Watch the full titles
- Rent or buy selections
- Save any preferred title to your watchlist
- Share the clip with your friends on other social platforms
The first rollout is limited
You may not see Clips immediately when you open Prime Video. The feature is rolling out first to select customers in the United States on iOS, Android, and Fire tablets.
It is expected to become fully available across those devices in the summer.
It is also not a living room TV feature at launch. The focus is on phones and tablets first.
This could make Prime Video easier to use
Prime Video is already crowded because it mixes different types of content in one place.
Some titles are included with Prime, some require a rental or purchase. Others sit inside paid add-on channels. Others are free with ads.
Amazon Prime Video Clips could make that mix easier to understand. You could easily sample content before deciding if it’s worth it.
Netflix and Disney+ are moving in the same direction
Prime Video is not alone here.
Netflix also launched a new mobile Clips feed on April 30, 2026. The feature also gives you short vertical clips. These are from from films, series, and specials.
Disney+ is also moving toward short-form video. The firm has already announced that a vertical video feed is in the making.