Hulu and Pocket.watch are collaborating on a new original series, Rabbit Hole. The show, which features 10 half-hour episodes, is set to premiere exclusively on Hulu in 20256.
Rabbit Hole is a variety, creator-driven show developed for teens and young adults. It stars a cast of digital creators with large social media followings.
Hulu and Pocket.watch’s collaboration on the new series is revolutionary, as it elevates content creators into premium, mainstream entertainment. It also caters to the viewing needs of the younger digital generation, who are often underrepresented on streaming platforms’ content.
The unique concept and format of Rabbit Hole
Rabbit Hole is a TV show that offers a unique concept and format. Unlike traditional TV shows, it is a creator-driven series, with content creators as the driving force of the storyline(s).
According to Albie Hecht, Pocket.watch’s Chief Content Officer, Rabbit Hole is the first-of-its-kind variety show that uses the creator-driven concept:
“We look at what the creator’s brand is and create a format around that. We don’t have a [pre-existing] format and then stick them into it.”
Hecht also revealed that the show will be filmed in a manner that captures digital creators’ techniques of making content:
“What we’ve said to them is, ‘You tell me how you do it in your world, and we will be true to that.’ They are the directors, just as they are in their own content. They bring their own sensibilities, and it’s about capturing their style and their authenticity.”
Hulu and Pocket.watch’s original show is also community-centric, built around content creators’ existing online followings. Therefore, it is likely to experience a more loyal following and deeper engagements, as many fans will already be familiar with the cast.
In terms of format, Rabbit Hole features half-hour episodes. The short episodes align with young digital audiences’ viewing habits, as they are accustomed to consuming short-form videos on platforms like YouTube, TikTok, and Instagram.
Rabbit Hole will also feature content creator collabs and interactive content like extreme challenges, gaming, music, and animation. The variety of content offered is another aspect of the show’s format that will help appeal to the young audience.
The featured cast of Rabbit Hole
Hulu and Pocket.watch’s Rabbit Hole features a diverse cast of content creators, who collectively have over 420 million social media followers.
The central cast includes:
- Zhong (Zhongni Zhu): A Russian-Chinese content creator famous for comedic vlogs and skits on platforms like YouTube and TikTok. He has over 78 million followers across various platforms.
- ZHC (Zachary Hsieh): An American YouTuber and artist famous for large-scale custom art projects and creative challenges. He has over 49 million social media followers.
- Matthew Beem: A YouTube star famous for prop-building projects, hyper-edited videos, and challenges. He has over 8 million followers.
- Jesser (Jesse Riedel): An American YouTuber and gaming & sports content creator famous for basketball-focused content. He has over 40 million followers.
- Topper Guild: One of the most popular YouTubers, famous for high-concept videos, challenges, and lifestyle content. He leads Rabbit Hole‘s creator lineup in terms of popularity, with over 113 million followers.
- Dan Rhodhes: A UK YouTuber and illusionist who is famous for creating magic videos. He has over 37 million followers on social media.
- Mackenzie Turner: A Canadian YouTuber and Roblox gamer famous for her Roblox content and comedic impersonation videos. She has over 8 million followers.
- Papa Jake (Jake McCormick): A Canadian YouTube gamer famous for gaming, comedy, box fort building, zombie survival, and real-life content. He has over 8.8 million followers.
- ExtraEmily (Emily Xuechun Zhang): An American YouTuber and Twitch streamer famous for unconventional IRL (in real life streaming content. She has over 2.3 million fans.
Other content creators who will star in Rabbit Hole include father-son duo The Rizzler, with over 2.6 million followers, AJ & Big Justice (another father-son duo), with over 4 million followers, and brothers That’s Amazing, with over 25 million followers.
Rabbit Hole’s production and development
Rabbit Hole was co-created by Pocket.watch’s Head of Development, Carin Davis, and Chief Content Officer Albie Hecht.
Pocket.watch, famous for producing original content for kids and families, will handle production. Chris M. Williams, the company’s co-founder, will serve as the show’s executive producer.
The show is set to be produced in Los Angeles, and according to Chris Williams, filming is set to begin sometime around November 2025.
No timeline has been given for when production will complete, but with the show being unscripted, it is likely to be available in early 2026.
Rabbit Hole is an extension of Hulu and Pocket.watch’s partnership
The production of Rabbit Hole is not the first time Hulu and Pocket.watch have worked together.
Since 2018, Hulu has been one of the largest distributors of Pocket.watch shows. The latter repackages YouTube shows from various channels and content creators, making them available on the streaming platform.
Hulu has also streamed several Pocket.watch originals, including Love, Diana, Kids Diana Show Ultimate Mishmash, Ryan World’s Specials, and many others.
The Rabbit Hole is a continuation of Hulu and Pocket.watch’s ongoing partnership, and we are likely to see more shows like it from the two companies in the future.