Most streaming services earn money through monthly subscription fees. However, Tubi’s revenue model is a bit different; it is a free ad-supported service.
What this means is that Tubi does not charge subscription fees. Instead, it offers its content for free, in exchange for users watching ads.
How does Tubi work?
Tubi is a 100% free streaming platform with no hidden costs. But, despite being free, it has an impressive library, with over 275,000 movie and TV show titles and over 300 Tubi originals.
Additionally, Tubi offers over 265 live TV channels, including top channels like NHL, NFL Channel, DAZN, ABC News, FOX Soul, Always Funny, Top Gear, TMZ, Dateline 24/7, Estrella TV, and BBC Earth.
In terms of coverage area, the streaming platform is available across several countries. These include:
- The United States
- Canada
- Mexico
- Puerto Rico
- Panama
- Costa Rica
- Ecuador
- El Salvador
- Guatemala
- United Kingdom
- Australia
- New Zealand
Additionally, Tubi is available on over 30 devices, giving users multiple ways to stream content. These devices include:
- PC browsers
- Mobile devices (iOS, Android, and Fire tablets)
- Smart TVs
- Apple TV
- Chromecst
- Comcast Xfinity X1
- Google Nest Hub
- Cox Contour
- Roku
- TiVo
- Xbox (One, Series S, and Series X)
- PlayStation 4 & 5
- Nvidia Shield
How does Tubi make money?
Tubi’s revenue model is based on adverts. The streaming service charges businesses and organizations money to display ads on the platform, with Tubi earning revenue when the viewers watch the ads.
Currently, Tubi charges advertisers an estimated $20-35 for every 1000 ad views on the platform.
Tubi uses several types of ad formats on its platform, including:
- Standard video adverts: Pre-roll ads that appear before a video starts playing and mid-roll ads that appear mid-way through the video during commercial breaks.
- Interactive ads: Ads that users can interact with, including pause ads (appear when a viewer presses pause on a video) and billboard ads (clickable ads during commercial breaks).
- Premium ad placement: Banner ads, brand spotlights (appearing on curated content sessions), and takeover ads (ads that appear across all content for a period).
Of course, for Tubi’s revenue model to work, viewers on the platform must watch ads. Therefore, the streaming platform utilizes several techniques to ensure a high ad engagement:
- Short ad breaks: The platform has short ad breaks (mid-roll ads), which are evenly spaced at about four ad breaks every 60 minutes.
- No ad skipping: Tubi does not allow ad skipping; you must watch the ad or exit the video playback.
Is Tubi’s revenue model profitable?
An ad-supported revenue model can seem risky, as there is no guaranteed income. However, Tubi is raking in millions in advertisement revenue.
Tubi made $900 million in revenue during the 2023 fiscal year, and was projected to reach $1 billion mark in 2024. This was a huge improvement from the previous years: $775 million in 2022, $380 million in 2021, $250 million in 2020, and $150 million in 2019.
Tubi’s impressive revenue growth over the past few years is driven by the platform’s rapid increase in monthly active users. In May 2025, the streaming platform reached over 100 million monthly active users, up from 20 million users in 2020.
As to whether Tubi’s model is profitable, the platform is currently not making a profit, due to its current policy of investing in growth over profits. However, according to Fox, Tubi’s owner, the platform is projected to start turning a profit by 2027.