Are you an audiobook author looking to sell your work? Hoopla is one of the top avenues for distributing your audiobook.
There are two main ways to distribute your audiobook through Hoopla: through a traditional publisher who uses Hoopla or via an audiobook aggregator.
Below is a detailed look at Hoopla, how to distribute your audiobooks and the benefits you can reap from using the service.
How does the Hoopla service work?
Hoopla is a digital library service that offers digital content, including movies, TV shows, music, eBooks, audiobooks, and comics, to public library patrons.
Hoopla works with content partners, who provide it with the digital content to be offered. It then provides the content (in this case, audiobooks) to various participating public libraries.
Once the content is available to public libraries, patrons with library cards can borrow it, just like they would with other physical media.
How to distribute your audiobook via Hoopla
If you are an audiobook creator, you can distribute your work via hoopla using a traditional publisher or an aggregator. Below is a look at how each option works.
1. Through publishers
When publishing traditionally, the publisher you use will handle the distributions, including services like Hoopla.
However, not all publishers distribute to Hoopla, so you will need to look for a publisher who uses the service.
You can look through the list of Hoopla’s audiobook content partners to find a publisher that distributes to Hoopla.
Note: Some publishers require you to opt into distribution outlets like Hoopla. Therefore, you should discuss this option with your publisher at the contract negotiation stage.
2. Through audiobook aggregators
If you are self-published or looking to self-publish your audiobook, you can work with an aggregator that works with Hoopla.
Aggregators are companies that partner with multiple distribution partners, thus offering self-published authors multiple avenues for distributing their work.
Several aggregators, such as PublishDrive, Findaway Voices, and Authors Republic, distribute audiobooks to Hoopla.
Using aggregators (instead of traditional publishers) can offer you several advantages, including:
- Aggregators can distribute your book to more platforms (like Hoopla) than traditional publishers.
- Aggregators offer higher royalty percentages. For example, some aggregators offer 30-75% in royalties compared to many traditional publishers who offer about 10-15%.
Benefits of distributing your audiobook through Hoopla
You can reap several benefits by distributing your audiobook through Hoopla, whether you are using a traditional publisher or an aggregator. Below is a look at some of these benefits:
1. It offers a wider audience reach
Hoopla partners with over 2,000 libraries and has over five million registered users.
Therefore, distributing your audiobook via Hoopla can expose you to a wider audience, increasing your recognition and chances of earning more sales.
2. Increase in royalties earned
In addition to the massive audience offered (which often means more sales), Hoopla uses a cost-per-checkout pricing model. This means a sale transaction is recorded every time your audiobook is borrowed.
Hoopla’s pricing model allows you to earn more royalties since there is no limit to the number of patrons (or how many times an individual patron) can borrow your audiobook.