Now That’s TV is a streaming service catering to independent creators, particularly influencers and filmmakers. It offers unique content not typically found on mainstream platforms. With a monthly subscription fee of approximately $7.99, it aims to provide affordable entertainment.
However, user experiences vary, with some praising the niche offerings while others report significant technical and quality issues. As a result, new users are unsure whether they should or should not sign up for this service.

Here are several reasons you should or should not sign up for Now That’s TV:
1. Now That’s TV has niche content
Now That’s TV focuses on independent content, with shows like Bad B*tches Only, Love and War, and South Central Baddies. It appeals to fans of reality TV and dramas. Its niche content supports diverse creators and may offer early access to new episodes, which could be attractive for enthusiasts of such genres.
In other words, these shows target audiences interested in unfiltered, independent productions, often focusing on drama and competition.
However, the number of shows is unclear, with user reviews suggesting a limited library compared to larger platforms, which may not satisfy users seeking variety.
Now That’s TV’s niche focus supports diversity and inclusion, offering a platform for creators not typically featured on mainstream services, which could be a significant draw for socially conscious viewers.
2. Competitive pricing and subscription model
The subscription fee for Now That’s TV is approximately $7.99 monthly, with pricing varying by region, as noted in app store listings.
This auto-renewing subscription can be managed through account settings on Apple iTunes or Google Play, with cancellations possible by turning off auto-renewal at least 24 hours before the cycle ends.
Compared to mainstream services like Netflix, which starts at $6.99 for a basic plan, Now That’s TV’s pricing is competitive for niche content, but its value depends on the quality and quantity of offerings.
3. User experience and technical aspects
User reviews, particularly from the Google Play Store, reveal mixed experiences. Positive feedback includes appreciation for the concept and extensive selection, with one user noting, “I love the concept of the Nowthatstv app and the extensive selection of shows available to watch.”
However, negative reviews highlight significant issues, such as subpar video quality, with comments like, “paying $7.99 for a subscription feels steep when most of the seasons have subpar video quality.”
Technical problems are prevalent, with reports of the app not allowing video playback despite active subscriptions and accounts disappearing after updates, as reviews state, “Ever since the update, I have been unable to access my account. My account has completely disappeared even though I have an active subscription.”
The platform’s availability on multiple devices, including Apple, Google, and Roku, is a strength. However, the app’s reliability is a concern.
Users have also reported difficulties logging in, with some being prompted to re-subscribe despite existing payments, indicating potential account management issues.
4. User demographics and appeal

The target audience for Now That’s TV is fans of reality TV and dramas, particularly those interested in unfiltered, independent productions.
Social media hashtags like #nowthatstv and #baddies on platforms like Instagram and TikTok suggest a younger, engaged audience, possibly in the 18-35 age range, who value raw, authentic content.
However, the technical issues may deter tech-savvy users who expect seamless streaming experiences.
5. Customer support and reliability
Customer support is weak, and users express frustration over the lack of response. One review mentions, “I’ve reached out over 10 times in 3 different ways (email, Instagram, and phone), and none of these methods have I gotten a response back to.”
The lack of support can exacerbate technical issues, leaving subscribers feeling neglected. However, users can use Now That’s TV’s contact information on their privacy policy page to get further assistance or email support@nowthatstvplus.com.
As of now, no significant updates from Now That’s TV are mentioned, indicating that the issues reported in user reviews, such as app glitches and account problems, may persist.
The lack of recent improvements could impact user satisfaction and retention rates, suggesting potential areas for the service to focus on.
In summary, the pros and cons of Now That’s TV include:
Pros
- Unique, independent content
- Supports diversity and inclusion
- Affordable at $7.99/month
- Multi-platform accessibility (Apple, Google, Roku)
- Potential early access to new shows
Cons
- Subpar video quality for many shows
- Technical problems with app functionality
- Poor customer support responsiveness
- Limited content library compared to mainstream services
- Unreliable account management