Pluto TV is a free ad-supported streaming (FAST) service combining programmed live channels and a vast on-demand catalog. The On-Demand offering allows you to select and watch movies, TV episodes, and other content at your convenience
You watch all these with no subscription required, but titles come with ad breaks integrated into playback.
Below, we explain the details about the Pluto TV on-demand service and how it works.
Where can you access the Pluto TV On-Demand service?
You can use Pluto TV’s on-demand catalog in the following regions:
- United States: Pluto TV’s home market is full of FAST and on-demand experiences.
- Canada: Includes Corus as a content and ads partner.
- Latin America: Available mainly in Spanish-speaking markets. They include
- Argentina
- Bolivia
- Chile
- Colombia
- Costa Rica
- Dominican Republic
- Ecuador
- El Salvador
- Guatemala
- Honduras
- Mexico
- Nicaragua
- Panama
- Paraguay
- Peru
- Uruguay
- Venezuela
- Brazil: A dedicated Portuguese-language Pluto TV operates here with local channels and a localized VOD catalog.
- United Kingdom: Here, there are both live channels and an on-demand library, including distribution hooks to local platforms like Virgin Media.
- Germany, Austria, Switzerland (DACH): Local Pluto services run in these three countries with region-appropriate channels and on-demand titles.
- France: A full French-market version launched with hundreds of channels and a VOD catalog (catalog specifics vary over time).
- Italy: Has a localized service with local and international programming in both live and on-demand views.
- Spain: Includes local channels and on-demand content; the catalog differs from Latin America’s because of rights.
- Nordics (Denmark, Norway, Sweden: The service has dozens of thematic channels and VOD titles and continues to evolve in these areas.
- Australia: Channels and on-demand content are delivered inside Paramount’s Network 10 app, rather than a standalone Pluto app.
On which devices can you enjoy Pluto TV On-Demand?
Pluto TV supports these operating systems and platforms:
- All current web browsers on desktop and laptop
- Mobile apps on iOS and Android
- Almost all Smart TVs and gadgets from regional partners like 10 in Australia are compatible.
- Streaming devices and sticks from brands and platforms like Roku, Amazon, and Apple. Chromecast and Android TV devices are supported.
- Xbox and PlayStation
How Pluto’s on-demand side is curated
This service has rows that are arranged in a few predictable ways, so you can find anything fast. They are as follows:
- Studio plus brand hubs: Here, you will find collections built around Paramount brands and third-party libraries, varying by region.
- Evergreen genres: These incorporate action, comedy, drama, horror, reality, true crime, classics, documentaries, and kids. Rows rotate weekly or monthly as licensing windows change.
- Regional editorial: U.K., DACH, France, Italy, Spain, Brazil, and Latin America see local language rows and native franchises
Pluto TV On-Demand service pricing
You don’t pay a subscription fee for Pluto TV, and you don’t need to enter a credit card to watch on-demand titles. In most markets, you can start watching immediately with no account required.
Periodically, Pluto shows login prompts on certain devices or for specific channels. However, the company has said viewers can still access the full catalog without an account in general. If you see a temporary login wall, it’s likely a temporary thing.
Creating a free Pluto account unlocks the following quality-of-life perks:
- Watch List: Save titles to view later.
- Continue Watching across gadgets: You can resume where you left off on another TV or phone if you’re signed in.
How does Pluto TV make money?
Pluto TV On-Demand service is free because it’s ad-supported. Advertisers buy CTV (connected-TV) and digital video inventory sold through Paramount’s EyeQ video platform.
As such, you will encounter these Ad formats:
- Standard video spots: 15-second and 30-second units are the workhorses of Pluto’s ad breaks. You’ll see these before your on-demand title (pre-roll) and at natural breakpoints during playback (mid-roll).
- Display/companion units and branded placements: Depending on your device, you also encounter display or branded placements, like homepage billboards or collection sponsorships, tied to Paramount’s digital ad products.
Expect about 8 to 12 minutes of ads per hour. Keep in mind this varies by title, device, and region.
Is Pluto TV profitable?
Paramount doesn’t break out Pluto TV’s standalone profit/loss in quarterly filings. Nonetheless, it has been a billion-plus revenue business since 2021.
That year, Paramount executives reported Pluto crossing $1B in annual revenue. As for profit data, we can only assume that Pluto is a material, high-margin ad business, and it helps the broader company stay profitable.