How the BritBox Amazon Prime subscription works

BritBox has carved out a niche for itself as the go-to platform for the best in British entertainment content. But did you know that you can subscribe to the streaming service via Amazon Prime?

BritBox Amazon Prime subscription is a convenient option that allows you to access two streaming services on one platform. It also means combining the content offered by both services, thus significantly expanding your entertainment options. 

Below is a detailed review of this subscription option, including how it works, costs, benefits, potential concerns, and more. 

How does the BritBox Amazon Prime Subscription work? 

BritBox Amazon Prime subscription allows you to subscribe to the British streaming service via Amazon Prime as opposed to a standalone (direct subscription). 

The way this works is that you add the BritBox US channel as an add-on to your Amazon Prime account. Then, once subscribed, you can watch BritBox on Prime Video instead of accessing the British streaming service directly. 

Below is a detailed look at how to subscribe to and watch BritBox on Amazon Prime. 

How to subscribe to BritBox via Amazon Prime? 

To subscribe to BritBox on Amazon Prime, follow the steps below: 

  • Go to Amazon or Primevideo.com (you can also use the Prime Video app on your mobile device). 
  • Navigate to the Channels section in your Amazon account or Prime Video. 
  • Search for the BritBox channel
  • Follow the on-screen instructions to subscribe to BritBox. 

NOTE: BritBox Amazon Prime subscription requires you to have either an Amazon Prime membership or a Prime Video subscription. 

Also, you can only do this for a new subscription; you cannot merge your old BritBox subscription with Amazon Prime

Lastly, BritBox via Amazon Prime is only available for BritBox international; the Amazon standalone and Prime Video options were phased out in the UK in 2024. If you are in the UK, the only way to watch BritBox is to subscribe to ITVX Premium. 

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How to watch BritBox on Amazon Prime? 

Once you have subscribed to BritBox on Amazon Prime, you can find the British streaming services under Channels or My Channels on your Amazon account or Prime Video app, from where you can start streaming. 

In terms of device access, you can watch BritBox on your Amazon or Prime Video account on your computer browser. You can also stream on the Prime Video app on various devices, like: 

  • Amazon devices (Amazon Fire TV, Fire Tablet, Fire TV Stick, etc.)
  • Mobile devices (iOS and Android)
  • Smart TVs
  • Roku
  • Chromecast
  • Apple TV
  • Google TV 
  • Android TV boxes
  • Blu-ray players 
  • Gaming consoles (PlayStation 4&5 and Xbox One & Series X/S)
  • Select set-top boxes and media players. 

NOTE: You cannot access BritBox on the BritBox website or app if you have subscribed to the streaming service via Amazon Prime. Likewise, you cannot access the service on Amazon Prime if you have a direct subscription. 

What is the cost of BritBox on Amazon Prime? 

The BritBox Amazon Prime subscription costs $8.99 per month. This fee is billed through your Amazon account, rather than you paying directly to BritBox. 

You can subscribe to BritBox through Amazon Prime for an additional fee of $8.99 per month.
You can subscribe to BritBox through Amazon Prime for an additional fee of $8.99 per month. Image: Amazon

Since the subscription is bundled, you will also be charged for your Amazon Prime membership or Prime Video subscription. The Prime membership costs $14.99 per month, while the Prime Video subscription starts at $8.99

NOTE: The prices above are for subscriptions in the United States. Prices for the BritBox via Amazon subscription, Amazon Prime membership, and Prime Video subscription might vary depending on your country of residence.  

Is the BritBox Amazon Prime subscription the same as a direct subscription?  

No! The BritBox Amazon Prime subscription is different from subscribing directly to the British streaming service. Below are the key differences between the two subscription plans: 

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1. Content 

One of the top differences you are likely to notice between the two subscription options is the content. With a standalone BritBox subscription, you can access the entire library of the British TV streaming service. 

However, with BritBox via Amazon Prime, some users have reported several cases of missing episodes or entire seasons of shows on Prime Video. Therefore, if you are using Amazon Prime, you are likely to find yourself with access to a limited catalogue of content offered on BritBox.

2. Subscription cost 

There is not much difference in the monthly subscription costs; a direct BritBox subscription costs $8.99, the same as you will pay when subscribing to the service as an add-on channel on Amazon Prime. 

However, a standalone BritBox subscription might be cheaper in the long run. 

First, with BritBox via Amazon Prime, you are charged every month. However, for standalone BritBox, you can subscribe to the annual plan at $89.99, bringing your monthly fee down to $7.5

Secondly, you can get offers and discounts when subscribing to BritBox directly, which may not be available on Amazon Prime. 

3. User experience

With BritBox via Amazon Prime, you access the streaming service via Amazon or Prime Video, while with a standalone BritBox plan, you access the platform via the BritBox website or app. 

Therefore, user experience is another major area where you are likely to notice a significant difference between the two subscription options. 

For example, with a direct BritBox, you can enjoy unique viewing profiles with customised content personalisation. 

You are also likely to get better customer service if you encounter any issues, as you can contact BritBox directly. In contrast, you will need to contact Amazon first, then BritBox (if the problem persists) if you are on the BritBox Amazon Prime subscription. 

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On the other hand, BritBox via Prime Video offers the convenience of two streaming platforms bundled into one unified interface. The Prime Video interface also offers a download feature for offline viewing, something that is not available on the BritBox website or app. 

Additionally, some users have expressed the opinion that Amazon offers better sound and video quality, making the viewing experience on BritBox via Amazon Prime better. 

Is the BritBox Amazon Prime subscription worth it? 

Whether BritBox via Amazon Prime is worth it is a matter of opinion. Some users prefer to have a bundled option of BritBox with Amazon Prime, while others prefer a direct subscription. 

Below is a look at some pros and drawbacks of these options: 

Pros of BritBox on Amazon Prime 

  • A unified watching experience, which helps reduce the need to switch between different apps. 
  • Centralized billing for both BritBox and Amazon Prime subscriptions. 
  • Device compatibility – with Amazon Prime, you can stream BritBox on devices that a direct subscription might not allow. 
  • Better viewing experience – some users prefer the sound and video quality of Amazon Prime over the BritBox website or app. 
One benefit of the Britbox Amazon Prime subscription is centralized billing for both streaming services.
One benefit of the Britbox Amazon Prime subscription is centralized billing for both streaming services. Image: Amazon Forum

Cons of BritBox on Amazon Prime 

  • Some content may be unavailable on the BritBox Amazon Prime subscription. 
  • You may encounter technical issues on Amazon Prime that are not present on the BritBox platform.
  • Customer support can be a complex process, as you must engage both Prime Video and BritBox. 
  • BritBox via Prime Video can be more expensive than a direct subscription. 

Pros of a direct BritBox subscription

  • Full access to the entire BritBox catalogue
  • Potential cost savings with the annual plan, discounts, and special offers. 
  • More control over your subscription, as opposed to managing your subscription via a third party. 

To sum up, the BritBox Amazon Prime subscription can be worth it if you prefer to have your streaming services in one central interface. However, you can expect some drawbacks, such as a limited catalog and a more expensive subscription. 

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